In
1990’s search engine are not much popular after 2000 search engine like
Google and Yahoo plays major part the website promotion. So now making a
website is not important but how to promote your website and get good
ranking in search engine is most important. Here I like to explain some
major factors like web site design, web site development, web hosting,
search engine optimization (online and offline), internet promotion and
marketing etc.
Website Design
To
develop a website in html design layout is now a common but search
engines are more supporting to xhtml design and Cascading Style Sheets
layout (css design). One of the biggest advantages to using xhtml css
layout design is time consumers in website development. Styles sheets
define how to display html elements in your website. All major browsers
Netscape and Internet explorer support cascading style sheets and solve
common problems in html/htm. You ca use lot of extra methods in a single
html pages like external style, internal style sheet, inline styles,
multiple style sheets.
AJAX Website Development
AJAX
Asynchronous JavaScript has the power to make your site more compelling
and more dynamic Ajax used for creating interactive web development
applications. Most advantages of Ajax is real-time form data validation,
auto completion, load on demand, sophisticated user interface controls
and effects, refreshing data and server push, partial submit, obtain
data using a server-side proxy, create single-page marshalled
applications, low bandwidth usage and also support search engine.
Image optimization
Image
search engine optimization is also now most popular most of the search
engines provide vertical image search option. Now a day’s photo sharing
sites and social image sharing sites are most popular. Image
optimization is web designer need best knowledge and take care of entire
image shapes, image sizes, and tag text knowledge levels. For
optimization src attribute specified width and height declaration, alt
attribute and title attribute is must for an image.
Content optimization
Your
website should start with your business content. Now website content is
important for all the major search engines. Using duplicate content the
search engines punish your website very badly. So your must take care
about your web content seriously. In Search Engine Optimization the
content is also most important, content spam lost your website ranking.
Meta content optimization
Meta
tags are a great way for webmasters to provide search engines with
information about their sites. Meta tags can be used to provide
information to all sorts of clients, and each system processes only the
meta tags they understand and ignores the rest. Meta tags are added to
the head section of your HTML page.
Differentiate
the descriptions for different pages. Using identical or similar
descriptions on every page of a site isn't very helpful when individual
pages appear in the web results.
Include
clearly tagged facts in the description. The meta description doesn't
just have to be in sentence format; it's also a great place to include
structured data about the page.
Programmatically
generate descriptions. For some sites, like news media sources,
generating an accurate and unique description for each page is easy:
since each article is hand-written, it takes minimal effort to also add a
one-sentence description.
Major points remind to Design and optimization content:
- Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
- Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
- Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
- Check for broken links and correct HTML.
- If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Web hosting
Shared
hosting is very popular and the most common type of hosting, having a
unique domain IP not a dedicated web hosting will prevent you from being
accused as an internet spammer. SERPs ranking in favour of dedicated C
Class IP. Using dedicated IP address with a best hosting provider for
your website going to be more beneficial in the long run for getting good rankings in search engines.
