Reading
a website is not similar to reading a book or a newspaper, therefore
before you start spilling money on campaigns be sure your site is built
in accordance with internet writing standards. Let's talk about few
simple rules you don't want to break when building a website.
Make
a clear statement.If the visitor does not understands what is your
website about, most chances he won't be there for a long time. The main
issue of creating a good content is to be sharp and clear about your
goal.
Don't
waste your visitor's time. Time is money. Most people decide whether
they are interested in what the website has to offer in just two
seconds. Therefore make sure your landing page provides the most crucial
and appealing information about your business.
Number
one time waster is a heavy loading page with lots of flash animations
and pictures. Make sure your web pages are not too heavy otherwise you
might lose your visitors before they entered your website.
Most
of the visitors need to find what they are looking for fast; otherwise
they look for it elsewhere. As a webmaster you must make sure your data
is well categorizes and divided to relevant pages, categories, headlines
and sub-titles. A visitor must be able to navigate your website easily
and successfully.
Avoid
too much "Special affects". By this I mean don't include too much flash
movies and avoid using music if you don't have to. As we mentioned
earlier, Flash has a large loading time which damages viewer experience,
besides too much flash may be annoying and search engines can't read
it.
Music
is a great thing, but somehow music and websites do not fit too well.
If you want to put some background tune anyway, make sure a user can
silence it quickly and easily. Or in contrary , let the user click
"Play" and begin the music when he decides.
Pop-ups
and new pages. If you have links in your site, I strongly advise you
not to use the pop-up option and not to open these links in new window.
Seemingly pop-ups and new windows are a very good idea if we don't want
the visitor to navigate from our website but many years of experience
shows that users prefer to click "Back" buttons. As to pop-ups, most of
browsers tend to block them, and you don't want to waste your viewer
time on enabling pop-ups.
